About the Brand
Ordning & Reda is a Scandinavian lifestyle brand focused on home accessories and stationery, known for its structured design language and emphasis on clarity, order and everyday functionality.
Originally founded in Sweden, the brand was relaunched in late 2025 by the Bodum Group with a renewed positioning, visual identity and product direction. The relaunch aimed to reintroduce the brand to contemporary audiences while reinforcing its Scandinavian heritage and focus on well-designed everyday objects.
This new phase required translating the defined brand strategy and visual identity into consistent communication across digital platforms, campaigns, retail materials and product-related graphics.
Role & Scope
I contribute to the development and implementation of the brand’s visual communication across both digital and physical touchpoints. My work focuses on ensuring that the new brand identity is applied consistently across online platforms, campaigns, editorial content, retail materials and selected product graphics.
Working closely with internal teams and external partners, I support the day-to-day execution of the brand while helping maintain visual coherence as the brand expands its presence across markets and channels.
Following its relaunch with a renewed positioning, Ordning & Reda aimed to reach a new audience while maintaining its Scandinavian design heritage.
The first challenge was the co-direction of the rebranding process, ensuring the new identity aligned with the brand’s vision and could be translated into clear and consistent communication across channels. This meant adapting the brand for digital platforms, campaigns, retail materials and product-related graphics while maintaining coherence across all touchpoints.
The approach focused on turning the renewed brand identity into a coherent visual language that could be applied consistently across channels while preserving the brand’s calm, structured and tactile character.
This meant defining principles for product storytelling, editorial composition and campaign execution, creating a flexible framework that could support digital platforms, print materials, retail communication and product-related graphics while maintaining a cohesive brand experience.
Scandinavian simplicity translated into calm, tactile and considered brand experiences.
PRODUCT STORYTELLING
Clear and editorial product communication centred on everyday use.
CAMPAIGN & DIGITAL COMMUNICATION
Consistent execution across campaigns and digital channels.
RETAIL, PRINT & PRODUCT EXPERIENCE
Translating the identity into cohesive retail, print and product experiences.
The work helped translate the renewed brand identity into consistent day-to-day communication across digital and physical formats. This created a more cohesive brand experience while supporting ongoing content production, campaigns and product storytelling.
