ABOUT THE BRAND & MY ROLE
Ordning & Reda is a Scandinavian lifestyle brand focused on home accessories and stationery, known for its structured design language and emphasis on clarity, order and everyday functionality. Originally founded in Sweden, the brand was relaunched in late 2025 by the Bodum Group with a renewed positioning, visual identity and product direction, reintroducing it to contemporary audiences while reinforcing its Scandinavian heritage. I contribute to the development and implementation of this visual communication across both digital and physical touchpoints, working closely with internal teams and external partners to maintain coherence as the brand expands its presence across markets and channels.
Following its relaunch with a renewed positioning, Ordning & Reda aimed to reach a new audience while maintaining its Scandinavian design heritage.
The first challenge was the co-direction of the rebranding process, ensuring the new identity aligned with the brand's vision and could be translated into a coherent visual language — calm, structured and tactile — applied consistently across every touchpoint. Solving this meant defining clear principles across three areas: product storytelling, campaign and digital communication, and retail, print and product experience — each carrying Scandinavian simplicity into a considered brand experience.
Clear and editorial product communication centred on everyday use. Each piece is presented with the same calm, tactile attention as the object itself.
Consistent execution across campaigns and digital channels. A structured visual language adapted to each platform's own rhythm and format.
Translating the identity into cohesive retail, print and product experiences. Present in premium shop-in-shops across major European cities, with tailored campaigns and product customisation at select locations, as well as at trade fairs such as Ambiente and 3daysofdesign.
The work helped translate the renewed brand identity into consistent day-to-day communication across digital and physical formats. This created a more cohesive brand experience while supporting ongoing content production, campaigns and product storytelling.
