My work is about shaping brand strategy into clear, consistent and scalable design systems — built to work across teams, markets and touchpoints, in both digital and physical environments.

With over 15 years of experience, my background combines fast-paced agency work with in-house roles within global brands, giving me a strong understanding of how brands operate at scale and how design systems support clarity and long-term consistency.

At Bodum, I evolved from Senior Digital Designer into a lead role, where I drive brand direction and ensure coherence across digital and physical touchpoints — web, editorial, campaigns, marketplaces, trade show stands, retail environments and print. This work spans two distinct brands: Bodum and Ordning&Reda, a home accessories and stationery brand relaunched in 2025 with a new positioning and visual identity.

I work closely with marketing, product and other stakeholders to translate brand vision into practical systems and high-quality execution.